NeweggBusiness.com Homepage Refresh
Newegg Inc is an online retailer founded in 2001 specializing in computer hardware and consumer electronics. By 2012 its annual revenue has reached 2.8 billion, second only to Amazon as a pure-play e-retailer. Neweggbusiness.com was an initiative taken in 2009 to attract businesses and organizational customers. However, by 2014 Neweggbusiness.com was still utilizing the same layout as Newegg.com, a site targeting general consumers. The goal of this project was to update the Neweggbusiness.com’s homepage to clearly articulate its stance as a B2B eCommerce site.
To approach this refresh, I first made the decision to follow the modern trend and adopt responsive design. Then I utilize icon graphics above the fold to attract and address our target audiences. Using white space and larger font also gave the page a clean and modern feel.